I am not sure where I originally heard that a purchase decision is made up of three parts. Those parts are Service, Quality and Price. When making a purchase decision you can get two of the three, but not all three. If you think about buying a quality product from a company with great service you probably will not be able to get it for the lowest price. If price is your main concern you will have to give up either quality of service. Run though the different matrix of options, and you will find this is really a true statement. Keep this in mind when you make you next purchase decision and think about which one of the three items is least important to you then look for a company that best supply you the other two.