Since the Americans with Disabilities Act was signed into law 20 years ago, a concern of many businesses has been the costs of becoming more accessible for all individuals. However, despite initial costs, there are many benefits to making your business more accessible, including:
- Obtain a Larger Customer Pool
When your business is physically accessible to all people, you potentially have access to more customers. Accessibility issues can create barriers that prevent people from becoming paying customers. Fixing these issues can be highly cost-effective, because it allows you to better monetize foot traffic and drive-bys.
- Improve Your Image
One of the benefits of improving access to your business is enhancing your business’ image and reputation, even amongst people who aren’t disabled. Providing adequate handicapped parking, for instance, helps show that you care about each of your customer’s needs.
- Offer Unique Features
While the Americans with Disabilities Act prevents discrimination and outlines accessibility requirements for businesses, going above the requirements can help make your business stand out. Adding a stair elevator or a wheelchair lift can help your business become notable, attracting customers due to your commitment to accessibility for all individuals.
Keeping your business physically accessible to each of your customers is an ongoing process. Remaining agile enough to meet your customers accessibility needs can help improve your business’ image and bottom line. For more information about handicapped access equipment, contact All-Ways Accessible at (800) 684-0270. We are the leading commercial and residential elevator manufacturer in New England. Specializing in stair elevators and wheelchair lifts, we can help your business remain accessible.